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Elena Miusskaya

Логотип

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Название – Top Kids.
Главный посыл названия: Само слово «топ» имеет английские корни и дословно переводится как «верхушка». Если развить это понятие, то становится ясно – верхушка, вершина, верх, выше всех. То есть быть в «топе» означает находиться на вершине, впереди всех, занимать лидерские позиции. Именно к этому лидерству и стремится многие люди (дети, молодёжь и взрослые)
Слово «kids» более расширенно и конкретно объясняет детское направление бренда.
От слова «топ» появилась основная идея логотипа – воздушный шар, который летит вверх. Воздушный шар в логотипе совмещает два направления – сам воздушный шар и детскую игрушку, мяч.
Логотип выполнен в ярких, жизнерадостных цветах, что ещё больше подчеркивает принадлежность логотипа к детской тематике.

Логотип
Логотип
Логотип

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